Why the Jargon?

It is trully understandable why the “guru” market has exploded the way it has.  It’s the jargon that is used to intimidate the clients.

Why use:

Your website PR values are way below the average for your industry segmentation, not to mention that your organic rating could be improved if you SEO correctly, including the use of meta.  PPC budget needs to be boosted because you are being outbid on keywords and phrases.  Your website lacks H headings – Google loves H2 in particular…

When what is being said:

Your website is not performing the way it could against competitive websites. Your website is not properly structured – this is what happens behind the scenes -not what visitors see – the way it has been built.  You have an option: get higher visibility for your internet marketing spend if you get the right structure in place.  Also ask your web development company why they haven’t built it properly in the first place!

But no

The gurus love the jargon.